Study language:   English

Amount of allocated credits:   240 Credits

Awarded qualification/degree:  Bachelor of Business Administration in Management;

Bachelor of Business Administration in Tourism

About the program

The program is designed to be offered to interested applicants in a bachelor level managerial degree in business administration. The program was developed in 2016 and can be revised at the                    beginning of each academic year for further improvements.

The program prepares a professional who will be able to perform in one of the business administration areas (management, tourism) using modern knowledge and entrepreneurial approaches. Moreover, the program is aimed to equip students with tools needed in the business context.

Program is oriented on forming a personality that has skills of independent and efficient decision-making, learning and usage of knowledge in changing circumstances. Graduate will be equipped with transferable competences such as: argumentation, critical/analytical thinking, quantitative reasoning, and effective oral and written communication skills.

Students start their Major after completing the first two semesters of the General Module. The Major offers core courses in business administration and channels them in one of two offered specialization  – tourism and management. Within their specialization students are required to complete their bachelor project in the final semester of their studies.

Field-specific competencies:

Concentration – Management

Knowledge and Understanding Graduates know:

• main theories and concepts, modern management approaches and practical aspects of the science of management, in particular general management;
• fundamental principles of strategic and operational management, marketing, entrepreneurship, human resources management, finance and investment, and other functional business spheres;
• functions of financial institutions and their essential principles;
• a concept of a process management accounting approach, including expense accounting, cost calculation, financial planning, and financial control;

Knowledge Application

Graduates are able to:

• identify under supervision a management type business problem; apply relevant methods and tools for its assessment and analysis; develop efficient recommendations for its solution;
• identify new entrepreneurial opportunities, turn an idea into a specific business plan and develop a business model to implement it;
• analyze and organize operations in an organization;
• explain the reasons of individual and group behavior and identify what motivates people;
• conduct statistical and econometric analysis with the application of relevant instruments;
• plan and do market research under minimal supervision; break customers into segments, select target customers and define general strategy of company positioning;
• do financial accounting in compliance with international financial accounting standards; provide basic financial analysis.

Concentration – Tourism

Knowledge and Understanding Graduates know:

• main theories and concepts, modern approaches and practical aspects of the science of management, in particular tourism management;
• fundamental principles of management, marketing, finance and entrepreneurship;
• hospitality operating systems; hotel types and reservation systems;
• conceptual foundations of and procedures in tourism product development.

Knowledge Application

Graduates are able to:

• analyze tourism flows and processes at a global scale;
• assess economic issues associated with tourism on micro and macro levels;
• analyze tourist and recreational potential of a country/region/location and make a business plan/develop a strategy based on it;
• identify a problem in tourism under supervision; apply relevant methods and tools for its assessment and analysis, identify risks, and make efficient recommendations for its solution;
• develop and evaluate tourism projects and products;
• carry out statistical and econometric analysis with the application of relevant instruments;
• plan and do market research under minimal supervision; break customers into segments, select target customers and define general strategy of company positioning;
• develop a tourism product based on the existing resources (cultural, natural, human, ); define a marketing process relevant to the tourism product; package and position the product.

• Written and verbal method (Interactive lectures and seminars);
• Master classes;
• Case analysis (case studies);
• Projects;
• Discussion/debates
• Collaborative work
• Cooperative teaching
• Brain storming, reflection
• Role play or situational games/simulations

Business Administration Bachelor’s program graduates can be employed in various management positions of public or private enterprises. Graduates may continue studying at a higher level.

Structure of the study program

Admission procedures and exams

Exams and qualification requirements for the Unified National Examinations

CURRICULUM

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bte@iliauni.edu.ge
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