“Tbilisi PR Days”, the first international forum in the field of communication in Georgia, which is organized by the students of the Master’s program in Public Relations of Ilia State University, will be held on November 4-5.
On November 4-5, the world’s leading public relations specialists will talk about PR and marketing challenges and ways of solving them during the pandemic.
- On November 4, on the first day of the forum, professors from the world’s leading universities from Italy, France, Serbia and Austria will talk about the challenges of the field of communications. The first day will be held in a completely remote format, via the platform Zoom, and it can be attended it at the link: https://bit.ly/3TgZLPX
- On November 5, on the second day of the forum, representatives of the region’s leading companies and non-governmental organizations (Gepra, Goodwill, PSP, Loialte, Key Communication, Global Compact Network Georgia, Beeline) will discuss what strategies they have developed in the field of public relations during the СOVID-19 crisis, as well as what approaches have been formed in terms of corporate responsibility in different business sectors. The second day of the forum will be held in the T 102 hall of the Technology Building of Ilia State University.
Schedule
November 4
Moderator: Natalia Avlokhashvili, student of the Master’s Program in Public Relations of Ilia State University
19:05 – 19:15 Greeting
- Professor Dimitri Japaridze, Dean of the Faculty of Business, Technology and Education of Ilia State University
- Professor Tornike Guruli, Head of the Master’s Program in Public Relations of Ilia State University
19:15 – 19:35 Topic: PR in the Digital Age
Professor Ljupka Naumovska, Rennes School of Business (France)
19:35 – 19:55 Topic: Specifics of PR in the art industry
Professor Martin A.M. Gansinger, Al Akhawayn University (Morocco)
19:55 – 20:15 Topic: The Role of Media in PR
Professor Slobodan Penezić, Nikola Tesla University (Serbia)
20:15 – 20:35 Topic: PR in International Relations
Professor Nicola Strizzolo, University of Teramo (Italy)
20:35 – 20:45 Q & A
20:45 – 20:50 Summary of the Forum
November 5
Topic: How has the direction of PR changed during the COVID-19 pandemic? What challenges did the companies face and how did they deal with them?
16:00 – 16:05 Opening of the Forum
Speakers: Tinatin Imerlishvili, Natia Shafatava, students of the Master’s Program in Public Relations of Ilia State University
16:05 – 16:10 Greeting
Professor Tornike Guruli, Head of the Master’s Program in Public Relations of Ilia State University
16:10 – 16:25 Report
Salome Zurabishvili, Visiting Lecturer of Ilia State University; Executive Director of the UN Global Compact Network Georgia
16:25 – 16:40 Report
Teona Baghdavadze, Founder of PR agency, Key Communications
16:40 – 16:55 Report
Giga Faikidze, Founder of audit and consulting company, “Loyalte”; Founder and CEO of “Small and Medium Enterprise Development Agency (SMEDA)”
16:55-17:10 Report
Guranda Archuadze, PR and marketing manager of “Goodwill” hypermarket chain
17:10 – 17:25 Report
Nutsa Subeliani, Visiting lecturer of Ilia State University; Senior PR consultant of consulting company “Jepra”
17:40 – 17:55 Report
Sofo Balavadze, Communications specialist of Veon Georgia
17:55 – 18:10 Summary of the Topic
Giorgi Kalatozishvili, Visiting lecturer of Ilia University
18:10 – 18:20 Q & A
18:20– 18:25 Closing of the Forum and Summarization of Plans
Tinatin Imerlishvili, Natia Shafatava, students of the Master’s Program in Public Relations of Ilia State University
The information related to the Forum
The first day of the Forum
Time: November 4, 19:00 – 21:00
Format: remote
Working language: English
ZOOM: https://bit.ly/3TgZLPX
- Meeting ID: 869 1328 7880
The second day of the Forum
Time: November 5, 16:00 – 19:00
Location: T102, Technology Building of Ilia State University
Working language: Georgian
2022
